Meet the New Owner of The Incurable Romantic
The Next Chapter:
Hi, I'm Joy! I'm honored to be the new owner of The Incurable Romantic!
This Spring, I took over ownership of the boutique and since then, I've had so much fun bringing in new lines and items and meeting more of the wonderful community in Downtown Wilmington.
I am passionate about fashion, hosting, and curating beautiful spaces. As a mom to 4 adult children and 1 large, pink-nosed puppy dog, you may see some family members visiting throughout the year.
The Incurable Romantic is truly my happy space. My hope is to continue curating a warm, welcoming space centered around style, inspiration, and meaningful finds for all.
We've recently expanded our Men's, Baby's, and Accessories sections and put out new Women's Lines. I have big dreams for the boutique including community pop-up events, exclusive shopping experiences in our 'Heartstrings Barn' and even online shopping in the future.
If you haven't already followed our social accounts, be sure to check them out. We're actively sharing new arrivals, fun content, giveaways, Downtown events, and more!
Stay tuned for more peeks behind the pink door!
Thank you for your continued support!
See you in the store soon!
- Joy